
WonderKey Collective
“WonderKey exists to narrow the digital divide safely for foster, emancipated and homeless youth in the US.”
Through the implementation of various design methodologies, I was able to design the interface for a new website for this non-profit that provides more information, uses more compelling branding guidelines, and a better user flow.
Website Remake
Here, I created a clickable prototype for the entire website. I added and reorganized the information found throughout the website making the important content easier to access. I enhanced their existing branding guidelines by maintaining the logo and bright teal highlight, but added a deeper tone and more compelling imagery and typography. I also added interactive elements to the website, taking it from just an information list to something the users could interact with.
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Using the already existing body copy from their website in addition to information found through research and a meeting with a director from the program, I created more comprehensive body copy that fully describes WonderKey’s mission. I also provided more information on how the program works, for people who may have been confused by the vagueness of the information before.
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I carefully selected imagery and branding that supported the WonderKey mission. I used a soft sans-serif for headlines to mimic their logo, in contrast with a readable sans-serif for body. I used the bright teal found on their current website for headlines and highlights, but I enhanced their current branding with a darker, richer blue for contrast, as well as adding a gradient effect over the images used for the website banner.
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I wanted the website to be more user focused and provide much needed information. I created a quiz for people who want more information about the program. It asks a variety of questions that would help the customer service team respond with the correct information. I also designed a donation tab and an interactive impact page which displays success stories using the hover function.